• Are Galleries Still Relevant?: Art and the Internet

    Posted on December 18, 2013 by in Chirps, What's Hatching

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    Many wonder the relevance of galleries in today’s world. More pop-up shops are appearing online while the traditional galleries are going by the wayside. Why is this happening? Many consumers believe that they are getting a “deal” via the Internet. Others purchase online for convenience. And yet for others, it is a desire to have a connection with the artist in some small way.

    In today’s global community, artists have had the opportunity for ultimate exposure via the Internet. Various consumer websites that feature creative work run the gamut from crafts to fashion to fine art. And while the chance for fame for some maybe only a mouse click away; the reality is that in the world of art, there is no substitute for the experience.

    While the Internet validates the work of artists by allowing them to increase public awareness of their work, most artists will agree that the best way in which to view (and potentially purchase) work is to experience it in person. There are various formats in which artists choose to showcase their work: galleries, cooperatives, studios, art fairs, etc. These venues are distinctly different, but offer the public the opportunity to see and learn more about the various types of art. The gallery setting is the most traditional format in which the shows are curated, or purposefully selected, for viewing. Galleries provide a forum to showcase work through solo or group exhibition and allow the public to experience art firsthand. The public can also learn more about the particular style of work, the execution of the work, and about the artist.

    Is it the art or the artist that is most significant? This has always been a sensitive topic among those that live in the creative world simply because most would agree that there is little that separates the work from its creator. It is the emotion of the artist that is translated to the medium that becomes the creation. And yet, in the Internet world of marketing, that emotion and creation have become a commodity. Many artists have voiced complaints that too often their work gets lost in the numbers that crowd the Internet art markets. Likewise, those interested in purchasing art have difficulty assessing the value of the work because it is challenging to determine the qualities such as color rendering, texture, scale and composition by viewing the art through a computer screen.  The Internet does allow a consumer to determine style, which in turn, is beneficial when beginning to collect work and it can also provide important details such as price, location for purchase, and the artist’s background.  In the end however, while the artist is an important factor, what is most significant is whether or not the viewer connects with the art.

    Robin B Gallery represents more than 40 artists from 14 states. Each artist is specifically chosen because of their achievement in art in their particular medium. Professional Curator, Allison Osborn, (Bachelor of Fine Arts in Curatorial Studies from Maryland Institute College of Art (MICA)) curates each exhibition at the gallery and coordinates all of the work amongst artists.

    Not only is one able to experience art in a gallery environment, but Robin B Gallery also provides in-home consultations and works with trade professionals. We also suggest trying art in your own home for a trial period before purchasing. And if you see something that you have to have, but didn’t budget for – we offer payment plans so you can. Robin B Gallery also educates our customers on style, medium, execution and about the artist.

    The Internet is a great tool, but not a substitution for experiencing art. Come in today and see why.